He's been hailed as the world's foremost thinker. He revolutionized the way corporate chiefs looked at markets through his bestseller, 'The Fortune at the Bottom of the Pyramid'. And now, management mahaguru C K Prahalad writes exclusively for Sunday Times on the Nano launch. The Nano represents an important inflection point in the global auto industry and in the evolution and maturation of Indian industry. There is great excitement because Tata Motors has introduced the global auto industry to a whole new consumer segment.
This emerging consumer base around the world will be a major engine of global growth. However, this growth will not materialise without fundamental rethinking of the price-performance (value equation) in the entire industry. I believe the Nano will spawn a new debate about manufacturing methods, use of materials, energy efficiency, and transportation. In India, it lays to rest skeptics who five years ago assumed India cannot compete in manufacturing. Yes,
Indian engineers—given the right challenges and leadership—can out-innovate and out-engineer others. Seldom does a single product introduction challenge the received wisdom in the industry so radically.
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